For many teams, localisation still lives at the tail end of the content process. The video is finalised. The product is ready… and only then does the question come up:
- “Can we get this in Spanish, too?”
- “Do we need subtitles for our EMEA webinar?”
- “Should we localise this training video before launch?”
It’s a natural instinct but it’s also a missed opportunity.
Localisation as leverage, not just delivery
If we treated multimedia localisation as a checkbox task, it would become reactive, rushed, and siloed from the rest of the content strategy.
But when we embed localisation earlier as part of the go-to-market, campaign, or product planning, something shifts. It stops being a cost and starts functioning as an accelerator.
- You launch faster across markets.
- You avoid redo loops caused by late-stage changes.
- You create content once and scale it efficiently.
- You give your sales, marketing, and support teams local-ready assets they actually want to use.
The business case for strategic localisation
This mindset isn’t just for global corporations. In fact, we see the greatest ROI in companies who are:
- Expanding into 1–3 new markets
- Scaling marketing video output
- Building out training or onboarding in multiple languages
- Publishing more regularly across platforms (YouTube, LMS, client portals…)
For these companies, localisation is a way to unlock revenue, engagement, and readiness, not a fixed cost.
Ask Yourself:
- Is localisation currently treated as a technical task or a growth enabler?
- Do your internal teams see its role in hitting campaign goals?
- What would change if your localised content was ready when you needed it — not weeks later?
At PRESTO, we work with clients to shift from “we need this translated” to “we’re ready to launch.” Same content, but a different way of getting there.
Would you like to explore your options with us? Fill in the form below and we’ll get back to you.