{"id":8904,"date":"2025-08-29T14:00:00","date_gmt":"2025-08-29T12:00:00","guid":{"rendered":"https:\/\/www.presto.cz\/?p=8904"},"modified":"2025-10-02T15:21:37","modified_gmt":"2025-10-02T13:21:37","slug":"why-ai-enhanced-localisation-is-falling-short-and-what-your-business-can-do-about-it","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/en\/why-ai-enhanced-localisation-is-falling-short-and-what-your-business-can-do-about-it","title":{"rendered":"Why AI-Enhanced Localisation Is Falling Short And What Your Business Can Do About It"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">The promise of \u201cjust click and localise\u201d feels tempting, yet in practice, many companies discover painful gaps: unclear messaging, broken brand voice, misaligned user experience, and ultimately, lost trust and missed opportunities in key markets.<br>Let\u2019s explore why this happens, why it matters right now in Europe market, and what smart strategies can prevent it.<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">The state of play: MTPE is now the default<\/h3>\n\n\n\n<p>AI-powered translation has made localisation faster, more accessible, and easier to scale, especially for growing international teams. In fact, MTPE (machine translation with post-editing) is now the industry standard across Europe.<\/p>\n\n\n\n<p>But speed alone is not enough. With AI Act compliance rules coming into force, and B2B buyers in regulated sectors demanding traceability, the risks are just as real as the benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Errors or hallucinations in product descriptions or marketing copy.<\/li>\n\n\n\n<li>Bias or inconsistencies that undermine your brand tone.<\/li>\n\n\n\n<li>Compliance blind spots (legal, medical, financial content).<\/li>\n\n\n\n<li>Hidden costs, when teams must rework low-quality outputs.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In a&nbsp;2024 survey, 66% of translators said MT outputs were \u201cacceptable but need significant edits,\u201d while 21% rated them poor and requiring extensive rework.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">AI isn\u2019t the problem. Misuse is.<\/h3>\n\n\n\n<p>At PRESTO, we see AI as a&nbsp;force multiplier for skilled linguists, not a&nbsp;replacement. AI performs best when paired with human judgment, domain expertise, and consistent terminology governance. Without this, companies risk brand dilution, compliance failures, and wasted spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What B2B clients actually meed<\/h3>\n\n\n\n<p>In conversations with marketing and localisation leads, the message is clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed matters<\/strong> but <strong>trust and accuracy matter more.<\/strong><\/li>\n\n\n\n<li><strong>Auditability<\/strong> is no longer optional; buyers need proof of quality.<\/li>\n\n\n\n<li><strong>Local nuance<\/strong> is still critical, especially for UX, SEO, and campaigns.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/10\/What-makes-ai-localisation-work-1024x1024.png\" alt=\"What makes AI localisation work\" class=\"wp-image-8998\" srcset=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/10\/What-makes-ai-localisation-work-1024x1024.png 1024w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/10\/What-makes-ai-localisation-work-300x300.png 300w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/10\/What-makes-ai-localisation-work-150x150.png 150w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/10\/What-makes-ai-localisation-work-768x768.png 768w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/10\/What-makes-ai-localisation-work.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Teams that get the most out of AI are building localisation strategies that combine speed, adaptability, and cultural relevance, so their content works where it matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PRESTO\u2019s Promise: AI with accountability<\/h3>\n\n\n\n<p>We don\u2019t do \u201cAI or humans.\u201d We do what works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hybrid workflows: AI + expert linguists + QA reviewers<\/li>\n\n\n\n<li>Custom MT engines tailored to your industry<\/li>\n\n\n\n<li>Post-editing teams trained in your brand\u2019s voice<\/li>\n\n\n\n<li>Continuous optimisation through feedback loops<\/li>\n<\/ul>\n\n\n\n<p>This approach gives you the speed of AI, the trust of human expertise, and the compliance confidence your business needs for new markets.<\/p>\n\n\n\n<p>Are you just plugging in AI or building a&nbsp;localisation process that works under real-world scrutiny?<\/p>\n\n\n\n<p>Let\u2019s make sure your next market launch doesn\u2019t come with linguistic or regulatory blind spots.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class='fluentform ff-default fluentform_wrapper_6  ff_guten_block ff_guten_block-6 ffs_default_wrap'><form data-form_id=\"6\" id=\"fluentform_6\" class=\"frm-fluent-form fluent_form_6 ff-el-form-top ff_form_instance_6_1 ff-form-loading ffs_default\" 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The [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166],"tags":[],"class_list":["post-8904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localisation"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/posts\/8904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/comments?post=8904"}],"version-history":[{"count":7,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/posts\/8904\/revisions"}],"predecessor-version":[{"id":9012,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/posts\/8904\/revisions\/9012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/media\/8994"}],"wp:attachment":[{"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/media?parent=8904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/categories?post=8904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presto.cz\/en\/wp-json\/wp\/v2\/tags?post=8904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}