{"id":8784,"date":"2025-08-12T11:17:52","date_gmt":"2025-08-12T09:17:52","guid":{"rendered":"https:\/\/www.presto.cz\/?p=8784"},"modified":"2025-10-02T15:22:36","modified_gmt":"2025-10-02T13:22:36","slug":"the-hidden-reason-learners-drop-out-and-how-to-eliminate-it","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/en\/the-hidden-reason-learners-drop-out-and-how-to-eliminate-it","title":{"rendered":"The Hidden Reason Learners Drop Out and How to Eliminate It"},"content":{"rendered":"
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Kamil Pekergin | Key Account Manager<\/p><\/div><\/div>\n\n\n

Every year, companies and institutions invest millions in online training only to watch completion rates stall. Often, the problem isn\u2019t the content itself, but the way it\u2019s delivered. If your learners have to fight the language before they can focus on the material, you lose their attention (and your investment). In this article, we look at how professional localisation turns abandoned courses into completed certifications, and why it\u2019s one of the simplest ways to improve ROI in e-learning.<\/h4>\n\n\n\n

Why learners drop out \u2014 and why it\u2019s preventable<\/h3>\n\n\n\n

Completion rates in large-scale online courses can fall below 15%. In corporate training, the numbers are better, but still far from ideal. One common factor? Language.
Research by the European Commission shows that learners process and retain information far better in their native language. This isn\u2019t just a comfort issue, it\u2019s about accuracy, confidence, and the ability to apply what they\u2019ve learned without hesitation.<\/p>\n\n\n\n

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Interesting number: According to a study by Ulatus, about 90% of learners prefer training in their native language.<\/p>\n<\/blockquote>\n\n\n\n

When \u201cgood enough\u201d translations cost more than they save<\/h3>\n\n\n\n

A basic translation might tick the box for having the course \u201cavailable\u201d in another language. But if the tone feels unnatural, the examples are out of context, or the interface is confusing, learners disengage. That means higher drop-out rates, more support queries and additional cost for retraining.<\/p>\n\n\n\n

\"E-learning:<\/figure>\n\n\n\n

Real example: Siemens streamlined its e-learning localisation by centralizing translation<\/h3>\n\n\n\n

Siemens faced fragmented e-learning localisation across countries. By shifting to a centralised strategy, using consistent terminology, and working with translators who understood their technical content, they cut localisation time by over 30%, increased learner satisfaction, and reduced requests for clarification from the field.<\/p>\n\n\n\n

What professional localisation delivers<\/h3>\n\n\n\n

A solid e-learning localisation<\/a> process isn\u2019t just translation. True localisation means:<\/p>\n\n\n\n