{"id":8310,"date":"2025-06-26T12:06:20","date_gmt":"2025-06-26T10:06:20","guid":{"rendered":"https:\/\/www.presto.cz\/?p=8310"},"modified":"2025-10-02T15:22:56","modified_gmt":"2025-10-02T13:22:56","slug":"ai-dubbing-in-practice-what-it-can-and-cant-do-and-when-to-call-in-the-experts","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/en\/ai-dubbing-in-practice-what-it-can-and-cant-do-and-when-to-call-in-the-experts","title":{"rendered":"AI dubbing in practice: what it can (and can\u2019t) do \u2013 and when to call in the experts"},"content":{"rendered":"
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Kamil Pekergin | Key Account Manager<\/p><\/div><\/div>\n\n\n

Artificial intelligence is increasingly transforming fields once reserved for professionals, including dubbing and voice-over. Today, you can hear video content that sounds remarkably natural, even though the voice wasn\u2019t recorded by a human, but generated by technology.<\/strong> But what\u2019s really behind these polished results? And more importantly \u2013 does AI dubbing make sense for your projects?<\/strong><\/h4>\n\n\n\n

In our webinar \u201cAI Dubbing in Practice\u201d, co-hosted with Lenka Lidinsk\u00e1 from our AV team, we explored how AI can transform dubbing workflows.<\/p>\n\n\n\n

And now, thanks to that same team, you can watch the session in English\u2014yes, they used AI to localise the Czech original<\/strong>! This is a real showcase of what our AV experts can deliver.<\/p>\n\n\n\n

In this article, you’ll find a quick recap, including practical insights and answers to the most common client questions.<\/p>\n\n\n\n

Not a magic wand, but a tool with real potential<\/h3>\n\n\n\n

One of the biggest myths we wanted to address is that AI dubbing is a \u201cclick-and-done\u201d solution. Yes, some tools can quickly convert text into digital speech, but the result often lacks nuance, consistency, and clarity.<\/p>\n\n\n\n

During the webinar, we walked through a real-world workflow step by step, including:<\/p>\n\n\n\n