{"id":9273,"date":"2025-12-15T11:56:26","date_gmt":"2025-12-15T10:56:26","guid":{"rendered":"https:\/\/www.presto.cz\/?p=9273"},"modified":"2025-12-18T12:07:58","modified_gmt":"2025-12-18T11:07:58","slug":"lokalizace-vs-preklad-jak-s-vasi-sluzbou-uspet-na-zahranicnich-trzich","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/cz\/lokalizace-vs-preklad-jak-s-vasi-sluzbou-uspet-na-zahranicnich-trzich","title":{"rendered":"Lokalizace vs. p\u0159eklad: jak s&nbsp;va\u0161\u00ed slu\u017ebou usp\u011bt na zahrani\u010dn\u00edch trz\u00edch"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Kdy\u017e firmy za\u010dnou m\u00ed\u0159it za hranice, v\u011bt\u0161inou padne prvn\u00ed n\u00e1pad: \u201eNech\u00e1me to p\u0159elo\u017eit.\u201c Jen\u017ee samotn\u00fd p\u0159eklad webu, aplikace, softwaru, smluv nebo marketingu v\u011bt\u0161inou nesta\u010d\u00ed. Pokud chcete, aby v\u00e1\u0161 produkt, slu\u017eby i&nbsp;komunikace fungovaly v&nbsp;zahrani\u010d\u00ed stejn\u011b dob\u0159e jako doma, pot\u0159ebujete n\u011bco v\u00edc \u2013 lokalizaci.<\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku si srozumiteln\u011b vysv\u011btl\u00edme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>co je lokalizace a&nbsp;jak se li\u0161\u00ed od p\u0159ekladu,<\/li>\n\n\n\n<li>kde se v\u00e1m vyplat\u00ed nejv\u00edc,<\/li>\n\n\n\n<li>jak lokalizaci m\u011bn\u00ed um\u011bl\u00e1 inteligence,<\/li>\n\n\n\n<li>a jak k&nbsp;n\u00ed p\u0159istoupit, pokud jste \u010desk\u00e1 firma, kter\u00e1 chce r\u016fst do sv\u011bta.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co je lokalizace a&nbsp;jak se li\u0161\u00ed od \u201eprost\u00e9ho\u201c p\u0159ekladu<\/h2>\n\n\n\n<p>Zjednodu\u0161en\u011b lze \u0159\u00edci, \u017ee <strong>p\u0159eklad<\/strong> je p\u0159evod textu do jin\u00e9ho jazyka. <strong>Lokalizace<\/strong> je p\u0159eklad a<strong> p\u0159izp\u016fsoben\u00ed konkr\u00e9tn\u00edmu trhu<\/strong> jazykov\u011b, kulturn\u011b, technicky i&nbsp;pr\u00e1vn\u011b.<\/p>\n\n\n\n<p>Kdy\u017e lokalizujete, ne\u0159e\u0161\u00edte jen, <em>co<\/em> je naps\u00e1no, ale i&nbsp;<em>jak to p\u016fsob\u00ed<\/em> na lidi v&nbsp;c\u00edlov\u00e9 zemi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>jazyk a&nbsp;styl<\/strong> \u2013 vyk\u00e1n\u00ed\/tyk\u00e1n\u00ed, form\u00e1lnost, tonalita,<\/li>\n\n\n\n<li><strong>m\u011bna, form\u00e1ty \u010das\u016f, dat a&nbsp;\u010d\u00edsel<\/strong>,<\/li>\n\n\n\n<li><strong>m\u00edstn\u00ed pr\u00e1vn\u00ed po\u017eadavky<\/strong> jako jsou texty v&nbsp;pati\u010dce, souhlasy, cookies,<\/li>\n\n\n\n<li><strong>UX a&nbsp;d\u00e9lka text\u016f<\/strong>, aby se ve\u0161ly do tla\u010d\u00edtek, banner\u016f, menu,<\/li>\n\n\n\n<li><strong>SEO pro c\u00edlov\u00fd trh<\/strong> \u2013 lid\u00e9 v&nbsp;N\u011bmecku nebo Francii \u010dasto hledaj\u00ed jin\u00e9 v\u00fdrazy ne\u017e v&nbsp;\u010cesku.<\/li>\n<\/ul>\n\n\n\n<p>V\u00fdsledkem tohoto procesu je z\u00e1kazn\u00edk, kter\u00fd m\u00e1 pocit, \u017ee produkt nebo slu\u017eba jsou p\u0159\u00edmo \u201epro n\u011bj\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kde se lokalizace nejv\u00edce vyplat\u00ed<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Weby a&nbsp;e-shopy<\/h3>\n\n\n\n<p>P\u0159edstavte si typick\u00fd sc\u00e9n\u00e1\u0159: \u010desk\u00fd e-shop p\u0159elo\u017e\u00ed web do angli\u010dtiny nebo n\u011bm\u010diny a&nbsp;\u010dek\u00e1, \u017ee objedn\u00e1vky nask\u00e1\u010dou.<\/p>\n\n\n\n<p>Bez lokalizace ale \u010dasto naraz\u00edte na jin\u00e1 o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f (zp\u016fsob doru\u010den\u00ed, vr\u00e1cen\u00ed zbo\u017e\u00ed, z\u00e1kaznick\u00e1 podpora), jin\u00e9 vyhled\u00e1vac\u00ed n\u00e1vyky (jin\u00e1 kl\u00ed\u010dov\u00e1 slova, konkurence, SERP), a&nbsp;tak\u00e9 odli\u0161n\u00e9 pr\u00e1vn\u00ed n\u00e1le\u017eitosti (informace pro spot\u0159ebitele, reklamace, cookies).<\/p>\n\n\n\n<p>Lokalizovan\u00fd web proto upravuje <strong>texty, strukturu, CTA i&nbsp;SEO<\/strong> tak, aby web opravdu fungoval pro N\u011bmecko, Rakousko, Francii nebo jin\u00fd konkr\u00e9tn\u00ed trh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Software a&nbsp;mobiln\u00ed aplikace<\/h3>\n\n\n\n<p>U softwaru a&nbsp;aplikac\u00ed lokalizace zasahuje a\u017e k&nbsp;v\u00fdvoji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>texty jsou v&nbsp;souborech, string tabulk\u00e1ch, n\u011bkdy v&nbsp;k\u00f3du,<\/li>\n\n\n\n<li>ka\u017ed\u00e9 tla\u010d\u00edtko a&nbsp;syst\u00e9mov\u00e9 hl\u00e1\u0161ky maj\u00ed limit po\u010dtu znak\u016f,<\/li>\n\n\n\n<li>zm\u011bna jazyka m\u016f\u017ee \u201erozb\u00edt\u201c rozhran\u00ed, pokud se nepo\u010d\u00edt\u00e1 s&nbsp;del\u0161\u00edmi texty (typicky n\u011bm\u010dina).<\/li>\n<\/ul>\n\n\n\n<p>Proto se vedle p\u0159ekladu \u0159e\u0161\u00ed nap\u0159\u00edklad i&nbsp;internacionalizace, aby aplikace technicky zvl\u00e1dala v\u00edce jazyk\u016f a&nbsp;prov\u00e1d\u00edme tak\u00e9 lokaliza\u010dn\u00ed testov\u00e1n\u00ed \u2013 kontrolu p\u0159\u00edmo v&nbsp;UI, \u017ee v\u0161echny texty sed\u00ed a&nbsp;nic nevy\u010dn\u00edv\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Marketing a&nbsp;z\u00e1kaznick\u00e1 komunikace<\/h3>\n\n\n\n<p>U marketingu a&nbsp;zna\u010dky (brandu) u\u017e opravdu nejde jen o&nbsp;\u201espr\u00e1vn\u00fd p\u0159eklad\u201c, ale o&nbsp;to, jak text rezonuje. Pat\u0159\u00ed sem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prodejn\u00ed str\u00e1nky (landing pages),<\/li>\n\n\n\n<li>newslettery, bannery, soci\u00e1ln\u00ed s\u00edt\u011b,<\/li>\n\n\n\n<li>onboarding e-maily, helpdesk, n\u00e1vody.<\/li>\n<\/ul>\n\n\n\n<p>Tady se lokalizace \u010dasto potk\u00e1v\u00e1 s&nbsp;<strong>transkreac\u00ed<\/strong>, tedy kreativn\u00edm p\u0159episem sd\u011blen\u00ed pro danou kulturu, m\u00edsto doslovn\u00e9ho p\u0159ekladu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/12\/Knowledge-Repository-AI-Agent-Featured.jpg\" alt=\"Lokalizace a um\u011bl\u00e1 inteligence\" class=\"wp-image-9290\" srcset=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/12\/Knowledge-Repository-AI-Agent-Featured.jpg 800w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/12\/Knowledge-Repository-AI-Agent-Featured-300x225.jpg 300w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/12\/Knowledge-Repository-AI-Agent-Featured-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak lokalizaci zm\u011bnila um\u011bl\u00e1 inteligence<\/h2>\n\n\n\n<p>Um\u011bl\u00e1 inteligence, neur\u00e1ln\u00ed strojov\u00fd p\u0159eklad (NMT) a&nbsp;velk\u00e9 jazykov\u00e9 modely (LLM) zm\u011bnily zp\u016fsob, jak lokalizaci d\u011bl\u00e1me, ne ale c\u00edl samotn\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co AI p\u0159inesla<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>rychlost<\/strong> \u2013 velk\u00e9 objemy textu se daj\u00ed p\u0159edp\u0159elo\u017eit b\u011bhem minut,<\/li>\n\n\n\n<li><strong>ni\u017e\u0161\u00ed n\u00e1klady<\/strong> u&nbsp;obsah\u016f, kde je velk\u00e9 mno\u017estv\u00ed opakov\u00e1n\u00ed (dokumentace, n\u00e1pov\u011bda),<\/li>\n\n\n\n<li>mo\u017enost <strong>rychle testovat<\/strong> v\u00edce jazykov\u00fdch verz\u00ed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Co AI sama neum\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>posoudit kulturu a&nbsp;kontext trhu (co m\u016f\u017ee p\u016fsobit rozpa\u010dit\u011b, necitliv\u011b nebo \u201emimo\u201c),<\/li>\n\n\n\n<li>p\u0159izp\u016fsobit text t\u00f3nu zna\u010dky (tone of voice),<\/li>\n\n\n\n<li>rozhodnout, co je jen text a&nbsp;co u\u017e je pr\u00e1vn\u011b citliv\u00fd obsah, kde je pot\u0159eba v\u011bt\u0161\u00ed z\u00e1sah lidsk\u00e9ho experta.<\/li>\n<\/ul>\n\n\n\n<p>U n\u00e1s v&nbsp;PRESTO proto modern\u00ed lokalizace funguje tak, \u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI a&nbsp;NMT se pou\u017e\u00edvaj\u00ed <strong>uvnit\u0159<\/strong> procesu,<\/li>\n\n\n\n<li>nad nimi stoj\u00ed <strong>profesion\u00e1ln\u00ed p\u0159ekladatel\u00e9, lokaliza\u010dn\u00ed specialist\u00e9 a&nbsp;teste\u0159i<\/strong>,<\/li>\n\n\n\n<li>v\u00fdsledkem je text, kter\u00fd je rychl\u00fd a&nbsp;cenov\u011b rozumn\u00fd, ale po\u0159\u00e1d bezpe\u010dn\u00fd a&nbsp;\u201epo lidsku spr\u00e1vn\u011b\u201c.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak pozn\u00e1te, \u017ee je \u010das \u0159e\u0161it lokalizaci a&nbsp;ne jen p\u0159eklad<\/h2>\n\n\n\n<p>Pot\u0159eba lokalizace objev\u00ed nej\u010dast\u011bji v&nbsp;okam\u017eiku, kdy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e1te p\u0159elo\u017een\u00fd web, ale objedn\u00e1vky ze zahrani\u010d\u00ed jsou n\u00edzk\u00e9 nebo nerostou,<\/li>\n\n\n\n<li>z\u00e1kazn\u00edci z&nbsp;jin\u00fdch zem\u00ed p\u00ed\u0161\u00ed, \u017ee n\u011bkter\u00e9 v\u011bci ned\u00e1vaj\u00ed smysl nebo p\u016fsob\u00ed ned\u016fv\u011bryhodn\u011b,<\/li>\n\n\n\n<li>produkt nebo slu\u017eba se rychle vyv\u00edj\u00ed a&nbsp;udr\u017eet texty v&nbsp;mnoha jazyc\u00edch za\u010d\u00edn\u00e1 b\u00fdt chaotick\u00e9<\/li>\n\n\n\n<li>chyst\u00e1te expanzi do konkr\u00e9tn\u00edch region\u016f (DACH, CEE, Benelux\u2026) a&nbsp;pot\u0159ebujete jistotu, \u017ee je v\u0161e v&nbsp;souladu s&nbsp;lok\u00e1ln\u00edmi zvyklostmi a&nbsp;p\u0159edpisy.<\/li>\n<\/ul>\n\n\n\n<p>V tu chv\u00edli u\u017e nejde jen o&nbsp;\u201ep\u0159eklad webov\u00e9 str\u00e1nky\u201c, ale o&nbsp;<strong>strategick\u00fd p\u0159\u00edstup<\/strong> \u2013 jak chcete v&nbsp;dan\u00e9 zemi p\u016fsobit a&nbsp;jak v\u00e1s budou vn\u00edmat klienti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak v\u00e1m s&nbsp;lokalizac\u00ed m\u016f\u017ee pomoct PRESTO<\/h2>\n\n\n\n<p>PRESTO m\u00e1 za sebou des\u00edtky let zku\u0161enost\u00ed s&nbsp;p\u0159eklady a&nbsp;lokalizac\u00ed pro (nejen) \u010desk\u00e9 firmy, kter\u00e9 m\u00ed\u0159\u00ed do zahrani\u010d\u00ed \u2013 od web\u016f a&nbsp;e-shop\u016f a\u017e po komplexn\u00ed software.<\/p>\n\n\n\n<p>V praxi to u&nbsp;n\u00e1s vypad\u00e1 takto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spole\u010dn\u011b si ujasn\u00edme strategii<\/strong>, jak\u00e9 trhy a&nbsp;jazyky d\u00e1vaj\u00ed smysl, co m\u00e1 b\u00fdt jen p\u0159elo\u017een\u00e9 a&nbsp;co u\u017e lokalizovan\u00e9.<\/li>\n\n\n\n<li>Lokalizaci stav\u00edme na <strong>kombinaci AI technologi\u00ed a&nbsp;lidsk\u00fdch specialist\u016f<\/strong>. Vyu\u017e\u00edv\u00e1me NMT a&nbsp;CAT n\u00e1stroje, ale fin\u00e1ln\u00ed text v\u017edy kontroluje \u010dlov\u011bk.<\/li>\n\n\n\n<li>Db\u00e1me na <strong>kvalitu a&nbsp;bezpe\u010dnost<\/strong> podle mezin\u00e1rodn\u00edch norem (nap\u0159. ISO 17100, ISO 18587, ISO 9001, ISO 27001), aby byly va\u0161e lokalizace dlouhodob\u011b udr\u017eiteln\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Chcete probrat, jestli va\u0161e firma pot\u0159ebuje lokalizaci?<\/h3>\n\n\n\n<p>Mo\u017en\u00e1 u\u017e m\u00e1te prvn\u00ed p\u0159eklady hotov\u00e9, mo\u017en\u00e1 teprve p\u0159em\u00fd\u0161l\u00edte, jak sv\u016fj produkt, slu\u017eby nebo obsah p\u0159ibl\u00ed\u017eit zahrani\u010dn\u00edm z\u00e1kazn\u00edk\u016fm. V&nbsp;obou p\u0159\u00edpadech v\u00e1m r\u00e1di pom\u016f\u017eeme naj\u00edt rovnov\u00e1hu mezi p\u0159ekladem, lokalizac\u00ed a&nbsp;rozumn\u00fdmi n\u00e1klady.<\/p>\n\n\n\n<p>Sta\u010d\u00ed n\u00e1m kr\u00e1tce popsat, co chcete lokalizovat, a&nbsp;my se v\u00e1m ozveme s&nbsp;n\u00e1vrhem \u0159e\u0161en\u00ed a&nbsp;orienta\u010dn\u00ed cenou.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class='fluentform ff-default fluentform_wrapper_1  ff_guten_block ff_guten_block-1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">CZ &#8211; Contact Form<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='9273' \/><input type=\"hidden\" id=\"_fluentform_1_fluentformnonce\" name=\"_fluentform_1_fluentformnonce\" value=\"fb0a975264\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/cz\/wp-json\/wp\/v2\/posts\/9273\" \/><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_names_middle_name_' id='label_ff_1_names_middle_name_' >Jm\u00e9no<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[middle_name]\" id=\"ff_1_names_middle_name_\" class=\"ff-el-form-control\" placeholder=\"Jakub Nov\u00e1k\" aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_input_text' id='label_ff_1_input_text' aria-label=\"Firma\">Firma<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"input_text\" class=\"ff-el-form-control\" placeholder=\"N\u00e1zev firmy s.r.o.\" data-name=\"input_text\" id=\"ff_1_input_text\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_2\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_email' id='label_ff_1_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_1_email\" class=\"ff-el-form-control\" placeholder=\"Email Address\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_numeric_field' id='label_ff_1_numeric_field' aria-label=\"Telefon\">Telefon<\/label><\/div><div class='ff-el-input--content'><input type=\"number\" name=\"numeric_field\" id=\"ff_1_numeric_field\" class=\"ff-el-form-control\" placeholder=\"777 777 777\" data-name=\"numeric_field\" inputmode=\"numeric\" step=\"any\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_message' id='label_ff_1_message' aria-label=\"Zpr\u00e1va\">Zpr\u00e1va<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_1_message\" name=\"message\" id=\"ff_1_message\" class=\"ff-el-form-control\" placeholder=\"Text zpr\u00e1vy...\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md btn--primary width--full ff_btn_no_style\"  aria-label=\"Odeslat\">Odeslat<\/button><\/div><\/fieldset><\/form><div id='fluentform_1_errors' class='ff-errors-in-stack ff_form_instance_1_1 ff-form-loading_errors ff_form_instance_1_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_1_1 = {\"id\":\"1\",\"ajaxUrl\":\"https:\\\/\\\/www.presto.cz\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_1_1\",\"form_id_selector\":\"fluentform_1\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"}},\"input_text\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":false,\"global_message\":\"This field must contain a valid email\"}},\"numeric_field\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true},\"numeric\":{\"value\":true,\"message\":\"This field must contain numeric value\",\"global_message\":\"This field must contain numeric value\",\"global\":true},\"min\":{\"value\":\"\",\"message\":\"Validation fails for minimum value\",\"global_message\":\"Validation fails for minimum value\",\"global\":true},\"max\":{\"value\":\"\",\"message\":\"Validation fails for maximum value\",\"global_message\":\"Validation fails for maximum value\",\"global\":true},\"digits\":{\"value\":\"\",\"message\":\"Validation fails for limited digits\",\"global_message\":\"Validation fails for limited digits\",\"global\":true}},\"message\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"This field is required\"}}},\"debounce_time\":300};\n                            <\/script>\n            \n\n\n<h4 class=\"wp-block-heading\">Pokud v\u00e1s zaj\u00edmaj\u00ed konkr\u00e9tn\u00ed detaily lokalizace specifick\u00fdch obor\u016f, najdete je na t\u011bchto odkazech:<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.presto.cz\/cz\/lokalizace-webovych-stranek-a-softwaru\" target=\"_blank\" rel=\"noreferrer noopener\">Lokalizace webov\u00fdch str\u00e1nek a&nbsp;softwaru<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.presto.cz\/cz\/lokalizace-marketingu\" target=\"_blank\" rel=\"noreferrer noopener\">Lokalizace marketingu<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.presto.cz\/cz\/lokalizace-medii\" target=\"_blank\" rel=\"noreferrer noopener\">Lokalizace m\u00e9di\u00ed a&nbsp;multim\u00e9di\u00ed<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.presto.cz\/cz\/lokalizace-videoher\" target=\"_blank\" rel=\"noreferrer noopener\">Lokalizace videoher<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e firmy za\u010dnou m\u00ed\u0159it za hranice, v\u011bt\u0161inou padne prvn\u00ed n\u00e1pad: \u201eNech\u00e1me to p\u0159elo\u017eit.\u201c Jen\u017ee samotn\u00fd p\u0159eklad webu, aplikace, softwaru, smluv nebo marketingu v\u011bt\u0161inou nesta\u010d\u00ed. Pokud chcete, aby v\u00e1\u0161 produkt, slu\u017eby i&nbsp;komunikace fungovaly v&nbsp;zahrani\u010d\u00ed stejn\u011b dob\u0159e jako doma, pot\u0159ebujete n\u011bco v\u00edc \u2013 lokalizaci. V&nbsp;tomto \u010dl\u00e1nku si srozumiteln\u011b vysv\u011btl\u00edme: Co je lokalizace a&nbsp;jak se li\u0161\u00ed od [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-9273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lokalizace"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":8,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/9273\/revisions"}],"predecessor-version":[{"id":9293,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/9273\/revisions\/9293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media\/9277"}],"wp:attachment":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media?parent=9273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/categories?post=9273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/tags?post=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}