{"id":8743,"date":"2025-08-04T09:30:00","date_gmt":"2025-08-04T07:30:00","guid":{"rendered":"https:\/\/www.presto.cz\/?p=8743"},"modified":"2025-10-01T10:20:49","modified_gmt":"2025-10-01T08:20:49","slug":"rychle-zmeny-presna-slova-jak-lokalizace-pomaha-drzet-tempo-exportu-elektroniky","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/cz\/rychle-zmeny-presna-slova-jak-lokalizace-pomaha-drzet-tempo-exportu-elektroniky","title":{"rendered":"Rychl\u00e9 zm\u011bny, p\u0159esn\u00e1 slova: jak lokalizace pom\u00e1h\u00e1 dr\u017eet tempo exportu elektroniky"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>\u010cesk\u00e9 firmy v\u202foblasti elektronick\u00fdch za\u0159\u00edzen\u00ed maj\u00ed v\u202fEvrop\u011b i&nbsp;mimo ni v\u00fdborn\u00e9 jm\u00e9no d\u00edky kvalitn\u00edmu in\u017een\u00fdrstv\u00ed, technick\u00e9 preciznosti a&nbsp;schopnosti pru\u017en\u011b reagovat na nov\u00e9 po\u017eadavky trhu. Kdy\u017e se katalogy, produktov\u00e9 listy nebo manu\u00e1ly aktualizuj\u00ed, je to v\u011bt\u0161inou proto, \u017ee v\u00fdvoj neust\u00e1le napreduje a&nbsp;v\u00fdrobci cht\u011bj\u00ed z\u00e1kazn\u00edk\u016fm nab\u00eddnout nejaktu\u00e1ln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed. A&nbsp;pr\u00e1v\u011b zde \u010dasto vznik\u00e1 v\u00fdzva: zajistit, aby v\u0161echny jazykov\u00e9 verze dokumentace dok\u00e1zaly dr\u017eet krok s&nbsp;tempem v\u00fdvoje v\u00fdrobk\u016f samotn\u00fdch.<\/strong><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro\u010d se vyplat\u00ed m\u00edt p\u0159eklady stejn\u011b rychl\u00e9 (a&nbsp;kvalitn\u00ed) jako inovace<\/strong><\/h3>\n\n\n\n<p>Ka\u017ed\u00fd, kdo se v\u011bnuje exportu, v\u00ed, jak d\u016fle\u017eit\u00e9 je pos\u00edlat distributor\u016fm a&nbsp;partner\u016fm jasn\u00e9 a&nbsp;aktu\u00e1ln\u00ed informace. Sta\u010d\u00ed drobnost: t\u0159eba kdy\u017e francouzsk\u00fd katalog uv\u00e1d\u00ed jin\u00fd typ motoru ne\u017e n\u011bmeck\u00e1 verze, a&nbsp;hned se objevuj\u00ed ot\u00e1zky, zdr\u017een\u00ed p\u0159i dod\u00e1vce nebo pot\u0159eba vysv\u011btlov\u00e1n\u00ed nav\u00edc.<\/p>\n\n\n\n<p>Podle pr\u016fzkumu EU (ELAN study, 2023) p\u0159ich\u00e1z\u00ed evropsk\u00e9 firmy kv\u016fli jazykov\u00fdm nesrovnalostem o&nbsp;stovky tis\u00edc eur ro\u010dn\u011b. V\u011bt\u0161inou ne proto, \u017ee by texty byly \u0161patn\u011b, ale proto, \u017ee nebyly aktualizovan\u00e9 stejn\u011b rychle jako origin\u00e1l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lokalizace nen\u00ed jen \u201ep\u0159eklad\u201c. Je to n\u00e1stroj, co \u0161et\u0159\u00ed \u010das<\/strong><\/h3>\n\n\n\n<p>V\u00fdrobci elektronick\u00fdch za\u0159\u00edzen\u00ed v\u011bd\u00ed, \u017ee p\u0159esnost je z\u00e1klad. Plat\u00ed to i&nbsp;pro jazyk. D\u00edky tomu se partne\u0159i v&nbsp;zahrani\u010d\u00ed c\u00edt\u00ed jist\u011b a&nbsp;obchodn\u00ed jedn\u00e1n\u00ed b\u011b\u017e\u00ed plynuleji. Jde p\u0159edev\u0161\u00edm o&nbsp;to, aby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>terminologie byla jednotn\u00e1<\/strong> nap\u0159\u00ed\u010d v\u0161emi materi\u00e1ly \u2013 v&nbsp;n\u00e1vodu, katalogu i&nbsp;na webu,<\/li>\n\n\n\n<li>se <strong>zm\u011bny dostaly do v\u0161ech verz\u00ed<\/strong> sou\u010dasn\u011b,<\/li>\n\n\n\n<li>p\u0159eklad <strong>zohlednil m\u00edstn\u00ed normy<\/strong> a&nbsp;zvyklosti \u2013 DIN v&nbsp;N\u011bmecku nebo ANSI v&nbsp;USA.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/08\/6b694763-35ad-401c-a536-1eed3dfdd83e_3465x3465-1024x512.jpg\" alt=\"Technik u bezpe\u010dnostn\u00edho panelu\" class=\"wp-image-8744\" srcset=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/08\/6b694763-35ad-401c-a536-1eed3dfdd83e_3465x3465-1024x512.jpg 1024w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/08\/6b694763-35ad-401c-a536-1eed3dfdd83e_3465x3465-300x150.jpg 300w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/08\/6b694763-35ad-401c-a536-1eed3dfdd83e_3465x3465-768x384.jpg 768w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/08\/6b694763-35ad-401c-a536-1eed3dfdd83e_3465x3465.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159\u00edklad z&nbsp;praxe: Kdy\u017e lokalizace zaost\u00e1v\u00e1, m\u016f\u017ee to st\u00e1t zak\u00e1zky<\/strong><\/h3>\n\n\n\n<p>Je b\u011b\u017en\u00e9, \u017ee v&nbsp;tomto oboru se katalogy, technick\u00e9 listy nebo manu\u00e1ly aktualizuj\u00ed t\u00e9m\u011b\u0159 okam\u017eit\u011b, ale jazykov\u00e9 verze zaost\u00e1vaj\u00ed. Studie MIT\/NBER nap\u0159\u00edklad ukazuje, \u017ee zlep\u0161en\u00ed kvality p\u0159ekladu o&nbsp;n\u011bkolik procent m\u016f\u017ee v\u00e9st k&nbsp;n\u00e1r\u016fstu exportu a\u017e o&nbsp;17\u201320\u202f%. Nav\u00edc a\u017e 29\u202f% lokaliza\u010dn\u00edch probl\u00e9m\u016f souvis\u00ed se zpo\u017ed\u011bn\u00fdmi p\u0159eklady nebo neaktualizovan\u00fdm textem.<\/p>\n\n\n\n<p>Nejde ani tak o&nbsp;\u0161patn\u00e9 p\u0159eklady, jako o&nbsp;to, \u017ee aktualizace ve zdrojov\u00e9m jazyce nen\u00ed v\u010das p\u0159enesena do dal\u0161\u00edch jazykov\u00fdch verz\u00ed. Pr\u00e1v\u011b to m\u016f\u017ee zp\u016fsobit zpo\u017ed\u011bn\u00ed dod\u00e1vek, zv\u00fd\u0161en\u00fd po\u010det dotaz\u016f z&nbsp;ter\u00e9nu nebo m\u00edrn\u00e9 ztr\u00e1ty v&nbsp;d\u016fv\u011b\u0159e klient\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jak s\u202ft\u00edm pom\u00e1h\u00e1me my v\u202fPRESTO<\/strong><\/h3>\n\n\n\n<p>Spolupracujeme s&nbsp;v\u00fdrobci, kte\u0159\u00ed cht\u011bj\u00ed m\u00edt jistotu, \u017ee jejich <a href=\"https:\/\/www.presto.cz\/cz\/technicke-preklady\" target=\"_blank\" rel=\"noreferrer noopener\">technick\u00e9 materi\u00e1ly p\u016fsob\u00ed profesion\u00e1ln\u011b<\/a> a&nbsp;\u017ee zm\u011bny v\u202fjednom jazyce se hned projev\u00ed i&nbsp;v&nbsp;dal\u0161\u00edch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na\u0161e p\u0159ekladatele vyb\u00edr\u00e1me podle znalost\u00ed <a href=\"https:\/\/www.presto.cz\/cz\/preklady-elektro\" target=\"_blank\" rel=\"noreferrer noopener\">konkr\u00e9tn\u00edho oboru<\/a>.<\/li>\n\n\n\n<li>Pracujeme s\u202fCAT n\u00e1stroji a&nbsp;terminologick\u00fdmi pam\u011b\u0165mi, tak\u017ee ka\u017ed\u00e1 novinka se prop\u00ed\u0161e do v\u0161ech verz\u00ed.<\/li>\n\n\n\n<li>Hl\u00edd\u00e1me konzistenci \u2013 od n\u00e1vod\u016f po katalogy.<\/li>\n\n\n\n<li>Sledujeme normy a&nbsp;zvyklosti c\u00edlov\u00fdch trh\u016f, aby v\u0161e odpov\u00eddalo m\u00edstn\u00edm o\u010dek\u00e1v\u00e1n\u00edm.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chcete vid\u011bt, jak by to mohlo fungovat i&nbsp;u&nbsp;v\u00e1s?<\/strong><\/h3>\n\n\n\n<p>P\u0159iprav\u00edme <strong>zdarma p\u0159eklad jedn\u00e9 strany<\/strong> va\u0161eho dokumentu, nap\u0159\u00edklad listu z\u202fkatalogu nebo \u010d\u00e1sti n\u00e1vodu. Dostanete nejen samotn\u00fd p\u0159eklad, ale i&nbsp;pozn\u00e1mky k\u202fterminologii a&nbsp;zp\u016fsobu, jak by se budouc\u00ed zm\u011bny prom\u00edtaly do v\u0161ech jazyk\u016f.<\/p>\n\n\n\n<p>Sta\u010d\u00ed poslat uk\u00e1zku a&nbsp;uvid\u00edte sami, jak hladce m\u016f\u017ee lokalizace fungovat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class='fluentform ff-default fluentform_wrapper_1  ff_guten_block ff_guten_block-1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 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aria-label=\"Zpr\u00e1va\">Zpr\u00e1va<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_1_message\" name=\"message\" id=\"ff_1_message\" class=\"ff-el-form-control\" placeholder=\"Text zpr\u00e1vy...\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md btn--primary width--full ff_btn_no_style\"  aria-label=\"Odeslat\">Odeslat<\/button><\/div><\/fieldset><\/form><div id='fluentform_1_errors' class='ff-errors-in-stack ff_form_instance_1_1 ff-form-loading_errors ff_form_instance_1_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_1_1 = 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A&nbsp;stejn\u011b profesion\u00e1ln\u00ed m\u016f\u017ee b\u00fdt i&nbsp;jejich jazykov\u00e1 podoba. Proto\u017ee kdy\u017e dokumentace dr\u017e\u00ed krok s&nbsp;v\u00fdvojem, export b\u011b\u017e\u00ed rychleji a&nbsp;s\u202fmen\u0161\u00edmi starostmi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e9 firmy v\u202foblasti elektronick\u00fdch za\u0159\u00edzen\u00ed maj\u00ed v\u202fEvrop\u011b i&nbsp;mimo ni v\u00fdborn\u00e9 jm\u00e9no d\u00edky kvalitn\u00edmu in\u017een\u00fdrstv\u00ed, technick\u00e9 preciznosti a&nbsp;schopnosti pru\u017en\u011b reagovat na nov\u00e9 po\u017eadavky trhu. Kdy\u017e se katalogy, produktov\u00e9 listy nebo manu\u00e1ly aktualizuj\u00ed, je to v\u011bt\u0161inou proto, \u017ee v\u00fdvoj neust\u00e1le napreduje a&nbsp;v\u00fdrobci cht\u011bj\u00ed z\u00e1kazn\u00edk\u016fm nab\u00eddnout nejaktu\u00e1ln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed. A&nbsp;pr\u00e1v\u011b zde \u010dasto vznik\u00e1 v\u00fdzva: zajistit, aby v\u0161echny jazykov\u00e9 verze [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lokalizace"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/8743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/comments?post=8743"}],"version-history":[{"count":1,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/8743\/revisions"}],"predecessor-version":[{"id":8750,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/8743\/revisions\/8750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media\/8983"}],"wp:attachment":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media?parent=8743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/categories?post=8743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/tags?post=8743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}