{"id":8623,"date":"2025-07-15T08:18:07","date_gmt":"2025-07-15T06:18:07","guid":{"rendered":"https:\/\/www.presto.cz\/?p=8623"},"modified":"2025-07-31T13:49:00","modified_gmt":"2025-07-31T11:49:00","slug":"jazyk-stavi-mosty-proc-styl-a-lokalizace-ovlivnuji-uspech-stavebni-firmy-v-zahranici","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/cz\/jazyk-stavi-mosty-proc-styl-a-lokalizace-ovlivnuji-uspech-stavebni-firmy-v-zahranici","title":{"rendered":"Jazyk stav\u00ed mosty. Pro\u010d styl a&nbsp;lokalizace ovliv\u0148uj\u00ed \u00fasp\u011bch stavebn\u00ed firmy v&nbsp;zahrani\u010d\u00ed"},"content":{"rendered":"<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c4e1d3ed8cdc40f4f37542001452e3d005d443ca7ef4ce7ab7b6effacfd4e753?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c4e1d3ed8cdc40f4f37542001452e3d005d443ca7ef4ce7ab7b6effacfd4e753?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">J\u00e1n Voderadsk\u00fd | Sales Representative<\/p><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Firmy ve stavebnictv\u00ed \u010dasto disponuj\u00ed des\u00edtkami \u00fasp\u011b\u0161n\u00fdch projekt\u016f, siln\u00fdm know-how i&nbsp;\u0161pi\u010dkov\u00fdmi referencemi. Co ale rozhoduje o&nbsp;tom, \u017ee se jim otev\u00edraj\u00ed dve\u0159e k&nbsp;dal\u0161\u00edm zak\u00e1zk\u00e1m v&nbsp;Evrop\u011b? Nejen co um\u00edte, ale jak dok\u00e1\u017eete svou pr\u00e1ci \u0159\u00edct spr\u00e1vn\u011b \u2013 v&nbsp;jazyce, stylu i&nbsp;terminologii, kter\u00e9 c\u00edlov\u00fd trh uzn\u00e1.<br>Spr\u00e1vn\u011b zvolen\u00fd jazyk a&nbsp;styl prezentace mohou b\u00fdt rozhoduj\u00edc\u00edm faktorem, jestli dostanete \u0161anci se p\u0159edstavit. V&nbsp;\u010dl\u00e1nku se pod\u00edv\u00e1me na to, jak lokalizace nad r\u00e1mec p\u0159ekladu, v\u010detn\u011b odborn\u00fdch v\u00fdraz\u016f a&nbsp;kultury jazyka, dok\u00e1\u017ee podpo\u0159it va\u0161i d\u016fv\u011bryhodnost a&nbsp;pomoci v\u00e1m prosadit se i&nbsp;tam, kde to bude t\u011b\u017ek\u00e9.<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lok\u00e1ln\u00ed znalost jako cesta k&nbsp;mezin\u00e1rodn\u00ed d\u016fv\u011b\u0159e<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud p\u016fsob\u00edte ve stavebnictv\u00ed, nejsp\u00ed\u0161 jste u\u017e p\u0159ipravovali materi\u00e1ly pro zahrani\u010dn\u00edho investora, gener\u00e1ln\u00edho dodavatele nebo v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed. Firemn\u00ed profil, seznam referenc\u00ed, certifik\u00e1ty nebo nab\u00eddka slu\u017eeb b\u00fdvaj\u00ed dob\u0159e zpracovan\u00e9. Tendrov\u00e1 dokumentace, dodatky k&nbsp;NDA nebo BOZP materi\u00e1ly m\u00e1te z&nbsp;lok\u00e1ln\u00edho trhu ji\u017e bezchybn\u00e9. P\u0159i vstupu na nov\u00fd trh za\u010dnou hr\u00e1t roli i&nbsp;detaily: jazyk, struktura, terminologie, ale tak\u00e9 zvyklosti, \u00farove\u0148 formality \u010di zab\u011bhnut\u00e9 postupy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina profesion\u00e1l\u016f m\u00e1 za sebou porady o&nbsp;tom, <strong>jak l\u00e9pe odkomunikovat hodnotu firmy<\/strong>. <strong>Nejde o&nbsp;to, \u017ee by n\u011bco bylo \u0161patn\u011b \u2013 pr\u00e1v\u011b naopak<\/strong>. N\u011bkdy ale pom\u016f\u017ee <strong>extern\u00ed pohled<\/strong> \u2013 ide\u00e1ln\u011b <strong>rodil\u00e9ho mluv\u010d\u00edho<\/strong> s&nbsp;lok\u00e1ln\u00ed zku\u0161enost\u00ed v&nbsp;<strong>dan\u00e9m oboru<\/strong>, kter\u00fd dolad\u00ed styl do podoby, kterou konkr\u00e9tn\u00ed trh o\u010dek\u00e1v\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy se st\u00e1v\u00e1, \u017ee i&nbsp;zd\u00e1nliv\u011b bezchybn\u00fd p\u0159eklad sel\u017ee? Kdy\u017e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>terminologie neodpov\u00edd\u00e1 m\u00edstn\u00edm norm\u00e1m<\/strong> \u2013 nap\u0159\u00edklad ve stavebn\u00ed dokumentaci N\u011bmci o\u010dek\u00e1vaj\u00ed odkazy na normy VOB, DIN \u010di EN, kter\u00e9 se v&nbsp;\u010desk\u00fdch textech \u010dasto zcela postr\u00e1daj\u00ed,<\/li>\n\n\n\n<li><strong>jazyk nevyjad\u0159uje spr\u00e1vn\u00fd t\u00f3n<\/strong> \u2013 o\u010dek\u00e1vaj\u00ed se jasnost a&nbsp;struktura, ale ne strojenost nebo naopak p\u0159\u00edli\u0161 voln\u00fd jazyk,<\/li>\n\n\n\n<li><strong>sd\u011blen\u00ed nen\u00ed c\u00edleno spr\u00e1vn\u00e9 skupin\u011b<\/strong> \u2013 developer, gener\u00e1ln\u00ed dodavatel a&nbsp;subdodavatel kladou d\u016fraz na rozd\u00edln\u00e9 detaily a&nbsp;priority.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010casto sta\u010d\u00ed p\u00e1r drobn\u00fdch \u00faprav, ale efekt je z\u00e1sadn\u00ed: zv\u00fd\u0161en\u00e1 odbornost, jasn\u011bj\u0161\u00ed komunikace, hlad\u0161\u00ed jedn\u00e1n\u00ed s&nbsp;\u00fa\u0159ady i&nbsp;investory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stavebnictv\u00ed m\u00e1 sv\u00e1 pravidla \u2013 a&nbsp;ta se v&nbsp;p\u0159ekladu mus\u00ed zachovat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edstavte si projektovou dokumentaci, kter\u00e1 je technicky bezchybn\u00e1, ale nevystihuje zp\u016fsob, jak\u00fdm pracuje zahrani\u010dn\u00ed firma, kterou chcete oslovit. Nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1kazn\u00edk v&nbsp;N\u011bmecku<\/strong> o\u010dek\u00e1v\u00e1 <strong>p\u0159esn\u011b strukturovan\u00e9 reference<\/strong>, \u010dasto i&nbsp;zm\u00ednky o&nbsp;pou\u017eit\u00fdch norm\u00e1ch nebo syst\u00e9mech (nap\u0159. VOB, DIN).<\/li>\n\n\n\n<li>V <strong>Belgii<\/strong> nebo <strong>Nizozemsku<\/strong> je <strong>d\u016fle\u017eit\u00fd d\u016fraz na ekologii<\/strong> a&nbsp;<strong>procesn\u00ed management<\/strong>.<\/li>\n\n\n\n<li>Ve <strong>Skandin\u00e1vii<\/strong> b\u00fdv\u00e1 cen\u011bna <strong>transparentn\u00ed komunikace rizik<\/strong>, <strong>harmonogramu<\/strong> a&nbsp;<strong>odpov\u011bdnost\u00ed<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lokalizace v&nbsp;tomto smyslu neznamen\u00e1 jen \u201ep\u0159eklad\u201c, ale p\u0159izp\u016fsoben\u00ed textu tak, aby odpov\u00eddal jazykov\u00fdm, kulturn\u00edm a&nbsp;profesn\u00edm zvyklostem dan\u00e9ho trhu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-16.-7.-2025-09_48_46-1024x683.png\" alt=\"V\u00fdhody lokaliza\u010dn\u00edch slu\u017eeb pro firmy p\u016fsob\u00edc\u00ed ve stavebnictv\u00ed\" class=\"wp-image-8629\" srcset=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-16.-7.-2025-09_48_46-1024x683.png 1024w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-16.-7.-2025-09_48_46-300x200.png 300w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-16.-7.-2025-09_48_46-768x512.png 768w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-16.-7.-2025-09_48_46.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jak lokalizace vypad\u00e1 v&nbsp;praxi?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edv\u00e1te <strong>technickou terminologii<\/strong>, na kterou je odborn\u00fd partner na dan\u00e9m trhu zvykl\u00fd. Nap\u0159\u00edklad: \u201eprefabrikovan\u00e9 st\u011bny s&nbsp;po\u017e\u00e1rn\u011b-technickou odolnost\u00ed EI60 dle DIN 4102.\u201c<\/li>\n\n\n\n<li><strong>Styl odpov\u00edd\u00e1 o\u010dek\u00e1v\u00e1n\u00edm dan\u00e9ho trhu<\/strong> \u2013 v&nbsp;DACH prostoru je t\u0159eba strukturovan\u011bj\u0161\u00ed, form\u00e1ln\u011bj\u0161\u00ed t\u00f3n ne\u017e nap\u0159. v&nbsp;Beneluxu.<\/li>\n\n\n\n<li><strong>\u00darove\u0148 form\u00e1lnosti<\/strong> je p\u0159izp\u016fsobena konkr\u00e9tn\u00edmu trhu \u2013 text nep\u016fsob\u00ed strojen\u011b ani p\u0159\u00edli\u0161 form\u00e1ln\u011b.<\/li>\n\n\n\n<li><strong>Kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed jsou p\u0159izp\u016fsobena c\u00edlov\u00e9 skupin\u011b<\/strong> \u2013 jinak mluv\u00edte k&nbsp;projektantovi, jinak k&nbsp;developerovi nebo ve\u0159ejn\u00e9mu zadavateli.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159idanou hodnotou je hlad\u0161\u00ed vstup na nov\u00fd trh<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupracujeme s&nbsp;firmami, kter\u00e9 maj\u00ed za sebou des\u00edtky \u00fasp\u011b\u0161n\u00fdch projekt\u016f, ale cht\u011bj\u00ed se posunout d\u00e1l. N\u011bkdy jde o&nbsp;\u00favodn\u00ed e-mail, jindy o&nbsp;fin\u00e1ln\u00ed nab\u00eddku nebo prezentaci do v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed. A&nbsp;pr\u00e1v\u011b v&nbsp;t\u011bchto situac\u00edch rozhoduje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jak\u00fd prvn\u00ed dojem<\/strong> zanech\u00e1 dokument, kter\u00fd po\u0161lete,<\/li>\n\n\n\n<li><strong>Jak profesion\u00e1ln\u011b<\/strong> p\u016fsob\u00ed va\u0161e webov\u00e1 str\u00e1nka nebo firemn\u00ed materi\u00e1ly,<\/li>\n\n\n\n<li>A <strong>jak\u00fd n\u00e1stro<\/strong>j m\u00e1 v&nbsp;ruce v\u00e1\u0161 obchodn\u00ed t\u00fdm \u2013 a&nbsp;zda se s&nbsp;n\u00edm m\u016f\u017ee prezentovat s&nbsp;jistotou.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vyzkou\u0161ejte si to nez\u00e1vazn\u011b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u202fPRESTO se zam\u011b\u0159ujeme na <a href=\"https:\/\/www.presto.cz\/cz\/preklady-stavebnictvi\">lokalizaci technick\u00fdch a&nbsp;firemn\u00edch materi\u00e1l\u016f<\/a> pro firmy, kter\u00e9 expanduj\u00ed na zahrani\u010dn\u00ed trhy. Spolupracujeme s&nbsp;p\u0159ekladateli, kte\u0159\u00ed znaj\u00ed stavebnictv\u00ed, maj\u00ed technick\u00e9 znalosti a&nbsp;znaj\u00ed jazykov\u00e9 zvyklosti konkr\u00e9tn\u00edch zem\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nab\u00edz\u00edme <strong>mo\u017enost nechat si zdarma a&nbsp;nez\u00e1vazn\u011b zpracovat jeden vybran\u00fd dokument<\/strong> \u2013 nap\u0159\u00edklad firemn\u00ed profil, referenci nebo \u010d\u00e1st webu. V\u00fdsledkem bude nejen kvalitn\u00ed p\u0159eklad, ale tak\u00e9 doporu\u010den\u00ed ke stylu, terminologii nebo \u00faprav\u011b struktury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u0161lete n\u00e1m uk\u00e1zku, a&nbsp;spole\u010dn\u011b dolad\u00edme text tak, aby va\u0161e prezentace mluvila stejn\u011b p\u0159esv\u011bd\u010div\u011b jako va\u0161e v\u00fdsledky. Nab\u00eddka plat\u00ed do konce roku 2025, v&nbsp;rozsahu do 10 stran.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class='fluentform ff-default fluentform_wrapper_1  ff_guten_block ff_guten_block-1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">CZ &#8211; Contact Form<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='8623' \/><input 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Co ale rozhoduje o&nbsp;tom, \u017ee se jim otev\u00edraj\u00ed dve\u0159e k&nbsp;dal\u0161\u00edm zak\u00e1zk\u00e1m v&nbsp;Evrop\u011b? Nejen co um\u00edte, ale jak dok\u00e1\u017eete svou pr\u00e1ci \u0159\u00edct spr\u00e1vn\u011b \u2013 v&nbsp;jazyce, stylu i&nbsp;terminologii, kter\u00e9 c\u00edlov\u00fd trh uzn\u00e1.Spr\u00e1vn\u011b zvolen\u00fd jazyk a&nbsp;styl prezentace mohou b\u00fdt rozhoduj\u00edc\u00edm faktorem, jestli dostanete \u0161anci se p\u0159edstavit. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-8623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lokalizace"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/8623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/comments?post=8623"}],"version-history":[{"count":3,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/8623\/revisions"}],"predecessor-version":[{"id":8665,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/8623\/revisions\/8665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media\/8632"}],"wp:attachment":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media?parent=8623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/categories?post=8623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/tags?post=8623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}