{"id":2518,"date":"2025-03-14T17:47:10","date_gmt":"2025-03-14T16:47:10","guid":{"rendered":"https:\/\/presto.digiamo.cz\/presto\/?p=2518"},"modified":"2025-07-06T20:53:34","modified_gmt":"2025-07-06T18:53:34","slug":"e-commerce-byznys-se-bez-prekladu-webovych-stranek-neobejde","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/cz\/e-commerce-byznys-se-bez-prekladu-webovych-stranek-neobejde","title":{"rendered":"E-commerce byznys se bez p\u0159ekladu webov\u00fdch str\u00e1nek neobejde"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Provozujete e-shop a&nbsp;chyst\u00e1te se expandovat do zahrani\u010d\u00ed? V&nbsp;takov\u00e9m p\u0159\u00edpad\u011b se neobejdete bez kvalitn\u00edho p\u0159ekladu a&nbsp;lokalizace Va\u0161ich webov\u00fdch str\u00e1nek, kter\u00e9 oslov\u00ed nov\u00e9 z\u00e1kazn\u00edky v&nbsp;c\u00edlov\u00fdch zem\u00edch a&nbsp;z\u00e1rove\u0148 budou dohledateln\u00e9 v&nbsp;internetov\u00fdch vyhled\u00e1va\u010d\u00edch. Co v\u0161e p\u0159eklad webu pro e-commerce obn\u00e1\u0161\u00ed? Poj\u010fme se na to detailn\u011bji pod\u00edvat v&nbsp;tomto \u010dl\u00e1nku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/03\/image-104-1024x682.png\" alt=\"\" class=\"wp-image-2519\" srcset=\"https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/03\/image-104-1024x682.png 1024w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/03\/image-104-300x200.png 300w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/03\/image-104-768x512.png 768w, https:\/\/www.presto.cz\/wp-content\/uploads\/2025\/03\/image-104.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj:&nbsp;alphatrad.com<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co obn\u00e1\u0161\u00ed p\u0159eklad webu pro e-commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se V\u00e1m poda\u0159ilo prosadit V\u00e1\u0161 byznys na dom\u00e1c\u00edm trhu a&nbsp;rozhodli jste se expandovat se svoj\u00ed firmou do zahrani\u010d\u00ed, nejsp\u00ed\u0161 u\u017e m\u00e1te pom\u011brn\u011b dobr\u00fd p\u0159ehled o&nbsp;tom, co obn\u00e1\u0161\u00ed z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f, jak nav\u00fd\u0161it V\u00e1\u0161 obrat nebo jak si vyjednat v\u00fdhodn\u00e9 ceny od dodavatel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159echod na nov\u00fd trh v\u0161ak znamen\u00e1 c\u00edlit na&nbsp;<strong>nov\u00e9 publikum se specifick\u00fdmi n\u00e1vyky<\/strong>, kulturn\u00edmi zvyklostmi a&nbsp;zp\u016fsobem komunikace a&nbsp;tak\u00e9 dostat se do jejich pov\u011bdom\u00ed prost\u0159ednictv\u00edm vyhled\u00e1va\u010d\u016f, a&nbsp;to vyu\u017eit\u00edm zcela nov\u00fdch kl\u00ed\u010dov\u00fdch slov. Na to v\u0161e je nutn\u00e9 pom\u00fd\u0161let p\u0159i p\u0159ekladu elektronick\u00e9ho obchodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159eklad e-shopu je proces p\u0159eb\u00edr\u00e1n\u00ed obsahu Va\u0161eho webu, jako jsou popisky produkt\u016f, \u010dl\u00e1nky na blogu, recenze a&nbsp;komunika\u010dn\u00ed zpr\u00e1vy, v&nbsp;p\u016fvodn\u00edm jazyce a&nbsp;jeho n\u00e1sledn\u00e9&nbsp;<strong>adaptace do jin\u00fdch jazyk\u016f&nbsp;<\/strong>tak, aby byl p\u0159\u00edstupn\u00fd glob\u00e1ln\u00edmu publiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento proces krom\u011b samotn\u00e9ho p\u0159ekladu vy\u017eaduje tak\u00e9 lokalizaci a&nbsp;optimalizaci webu pro ka\u017edou zemi, na kterou c\u00edl\u00edte. Kvalitn\u011b p\u0159elo\u017een\u00fd web, kter\u00fd je lokalizov\u00e1n pro m\u00edstn\u00ed trh a&nbsp;optimalizov\u00e1n pro vyhled\u00e1va\u010de v&nbsp;ka\u017ed\u00e9 zemi, je&nbsp;<strong>z\u00e1kladn\u00edm pil\u00ed\u0159em \u00fasp\u011b\u0161n\u00e9ho prodeje a&nbsp;budov\u00e1n\u00ed Va\u0161\u00ed zna\u010dky na mezin\u00e1rodn\u00edm trhu<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00fd obsah je nutn\u00e9 p\u0159elo\u017eit?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firemn\u00ed str\u00e1nky: O&nbsp;n\u00e1s, recenze, um\u00edst\u011bn\u00ed, kontakt atd.<\/li>\n\n\n\n<li>Nab\u00eddku a&nbsp;obsah t\u00fdkaj\u00edc\u00ed se n\u00e1kupu nebo procesu uzav\u00edr\u00e1n\u00ed smluv o&nbsp;poskytov\u00e1n\u00ed slu\u017eeb.<\/li>\n\n\n\n<li>Katalog produkt\u016f nebo slu\u017eeb, n\u00e1zvy produkt\u016f nebo slu\u017eeb, popisky a&nbsp;ceny jsou n\u011bkter\u00e9 ze z\u00e1kladn\u00edch prvk\u016f. Nelze tak\u00e9 zapomenout na multimedi\u00e1ln\u00ed obsah, jako jsou fotografie a&nbsp;videa.<\/li>\n\n\n\n<li>Pr\u00e1vn\u00ed obsah: krom\u011b pr\u00e1vn\u00edch p\u0159edpis\u016f upravuj\u00edc\u00edch provoz internetov\u00e9ho obchodu je nutn\u00e9 p\u0159elo\u017eit tak\u00e9 obchodn\u00ed podm\u00ednky, povinn\u00e1 varov\u00e1n\u00ed a&nbsp;z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f, abyste p\u0159ede\u0161li jak\u00fdmkoli sankc\u00edm nebo p\u0159\u00edpadn\u00fdm soudn\u00edm spor\u016fm.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159eklad webu a&nbsp;optimalizace pro c\u00edlov\u00e9 trhy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby byla ka\u017ed\u00e1 jazykov\u00e1 verze Va\u0161eho webu viditeln\u00e1 ve vyhled\u00e1va\u010d\u00edch, a&nbsp;t\u00edm p\u00e1dem p\u0159\u00edstupn\u00e1 m\u00edstn\u00edm u\u017eivatel\u016fm, mus\u00edte vytvo\u0159it samostatn\u00fd web pro ka\u017ed\u00e9 jazykov\u00e9 publikum a&nbsp;propojit je na \u00farovni dom\u00e9ny. To vy\u017eaduje pe\u010dliv\u00fd, strategick\u00fd v\u00fdvoj a&nbsp;<strong>optimalizaci k\u00f3du<\/strong>, aby bylo dosa\u017eeno intuitivn\u00edho prost\u0159ed\u00ed ve v\u0161ech jazykov\u00fdch verz\u00edch a&nbsp;maximalizovala se viditelnost ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez viditelnosti ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed nen\u00ed mo\u017en\u00e9 generovat&nbsp;<strong>organickou n\u00e1v\u0161t\u011bvnost, kterou pot\u0159ebujete k&nbsp;budov\u00e1n\u00ed dlouhodob\u00e9ho \u00fasp\u011bchu<\/strong>. V&nbsp;r\u00e1mci p\u0159ekladu webu je proto nezbytn\u00e9 zajistit, aby pro p\u0159\u00edslu\u0161n\u00e9 dotazy v&nbsp;ka\u017ed\u00e9m c\u00edlov\u00e9m jazyce byla hodnocena spr\u00e1vn\u00e1 jazykov\u00e1 verze ka\u017ed\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 to zn\u00ed jednodu\u0161e, ale je pot\u0159eba vz\u00edt v&nbsp;\u00favahu, \u017ee vyhled\u00e1vac\u00ed n\u00e1vyky v&nbsp;jednotliv\u00fdch zem\u00edch se mohou velmi li\u0161it a&nbsp;\u017ee p\u0159eklad \u010desk\u00fdch kl\u00ed\u010dov\u00fdch slov nemus\u00ed nutn\u011b poskytnout stejn\u00e9 fr\u00e1ze, kter\u00e9 lid\u00e9 v&nbsp;c\u00edlov\u00fdch zem\u00edch pou\u017e\u00edvaj\u00ed k&nbsp;vyhled\u00e1v\u00e1n\u00ed produkt\u016f a&nbsp;slu\u017eeb online. Proto je nutn\u00e9 prov\u00e9st&nbsp;<strong>novou<\/strong>&nbsp;<strong>anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro ka\u017ed\u00fd c\u00edlov\u00fd trh<\/strong>&nbsp;a&nbsp;podle n\u00ed optimalizovat webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdznam marketingov\u00e9ho p\u0159ekladu webov\u00fdch str\u00e1nek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro zna\u010dky funguj\u00edc\u00ed prost\u0159ednictv\u00edm e-commerce je webov\u00e1 str\u00e1nka st\u0159edobodem jejich obchodn\u00edho modelu. Zde bychom V\u00e1m v\u0161ak m\u011bli p\u0159ipomenout, \u017ee bez ohledu na to, jak skv\u011bl\u00fd V\u00e1\u0161 web je,&nbsp;<strong>nen\u00ed p\u0159\u00edli\u0161 vyu\u017eiteln\u00fd, pokud nep\u0159itahuje ty spr\u00e1vn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159eklad elektronick\u00e9ho obchodu je p\u0159edev\u0161\u00edm o&nbsp;maximalizaci zisk\u016f. To znamen\u00e1, \u017ee z&nbsp;n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek se mus\u00ed st\u00e1t plat\u00edc\u00ed z\u00e1kazn\u00edci. Jak jist\u011b sami dob\u0159e v\u00edte, spot\u0159ebitel\u00e9 nakupuj\u00ed od zna\u010dek, kter\u00fdm d\u016fv\u011b\u0159uj\u00ed. Kvalita p\u0159ekladu tedy mus\u00ed b\u00fdt tak dobr\u00e1, aby z\u00e1kazn\u00edk&nbsp;<strong>nepoznal, \u017ee str\u00e1nka byla p\u0159elo\u017eena&nbsp;<\/strong>z&nbsp;jin\u00e9ho jazyka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u011b\u017en\u00fd p\u0159eklad nesta\u010d\u00ed ke konverzi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z&nbsp;kl\u00ed\u010dov\u00fdch bod\u016f, kter\u00e9 se p\u0159i p\u0159ekladu webu vyplat\u00ed zv\u00e1\u017eit, je to, \u017ee jazykov\u00e9 publikum m\u016f\u017ee m\u00edt r\u016fzn\u00e9 priority a&nbsp;reagovat na r\u016fzn\u00e1 sd\u011blen\u00ed. P\u0159\u00edm\u00fd p\u0159eklad proto obvykle ke konverzi nov\u00e9 c\u00edlov\u00e9 skupiny nesta\u010d\u00ed. Nam\u00edsto toho je nutn\u00e9&nbsp;<strong>p\u0159izp\u016fsobit texty webov\u00fdch str\u00e1nek a&nbsp;popisky produkt\u016f tak, aby inspirovaly k&nbsp;n\u00e1kupu<\/strong>. Toho dos\u00e1hnete profesion\u00e1ln\u00edmi marketingov\u00fdmi p\u0159eklady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak m\u016f\u017eete vid\u011bt, <strong><a href=\"https:\/\/www.presto.cz\/cz\/prace-prekladatele\">p\u0159ekladatel\u00e9<\/a><\/strong> elektronick\u00e9ho obchodu tedy \u010del\u00ed stejn\u00fdm v\u00fdzv\u00e1m jako marketingov\u00ed texta\u0159i. Popisky produkt\u016f mus\u00ed vysv\u011btlovat, jak konkr\u00e9tn\u00ed vlastnosti uspokoj\u00ed specifick\u00e9 pot\u0159eby klienta, a&nbsp;to pomoc\u00ed&nbsp;<strong>\u017eiv\u00e9ho a&nbsp;poutav\u00e9ho jazyka<\/strong>. Aby p\u0159ekladatel\u00e9 upoutali pozornost z\u00e1kazn\u00edka, musej\u00ed zvolit nejvhodn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova a&nbsp;fr\u00e1ze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lokalizace webov\u00e9 str\u00e1nky pro e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159izp\u016fsoben\u00ed webu pro c\u00edlov\u00fd trh se net\u00fdk\u00e1 pouze p\u0159ekladu, ale ve\u0161ker\u00fdch prvk\u016f e-shopu. A&nbsp;zde vstupuje na sc\u00e9nu pot\u0159eba&nbsp;<a href=\"page\/lokalizace\"><strong>lokalizace<\/strong><\/a>. Lokalizace a&nbsp;p\u0159eklad webov\u00fdch str\u00e1nek tedy nen\u00ed jedno a&nbsp;to sam\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete mezin\u00e1rodn\u00edm z\u00e1kazn\u00edk\u016fm poskytnout&nbsp;<strong>vynikaj\u00edc\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek, z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu a&nbsp;skute\u010dn\u011b pos\u00edlit va\u0161e podnik\u00e1n\u00ed<\/strong>? Pak je pro v\u00e1s lokalizace nezbytnost\u00ed. Lokalizace elektronick\u00e9ho obchodu zahrnuje proces replikace p\u0159edev\u0161\u00edm t\u011bchto prvk\u016f webu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>text\u016f<\/li>\n\n\n\n<li>kulturn\u00edch hodnot<\/li>\n\n\n\n<li>designu<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Co obn\u00e1\u0161\u00ed lokalizace e-shopu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b v\u00fdborn\u00fdch jazykov\u00fdch znalost\u00ed lokalizace vy\u017eaduje&nbsp;<strong>hlubok\u00e9 porozum\u011bn\u00ed kultu\u0159e<\/strong>&nbsp;c\u00edlov\u00e9ho trhu, jin\u00fdmi slovy, pov\u011bdom\u00ed o&nbsp;kulturn\u00edm kontextu potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, aby bylo mo\u017en\u00e9 uspokojit jejich pot\u0159eby a&nbsp;pomoci jim se snadn\u00fdm vyu\u017eit\u00edm webov\u00fdch str\u00e1nek. Lokalizace zaji\u0161\u0165uje dokonal\u00fd&nbsp;<strong>mezikulturn\u00ed p\u0159eklad a&nbsp;v\u00edcejazy\u010dn\u00e9 funkce<\/strong>&nbsp;v&nbsp;elektronick\u00e9m obchodov\u00e1n\u00ed. Konkr\u00e9tn\u011b se jedn\u00e1 o&nbsp;p\u0159izp\u016fsoben\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vtip\u016f a&nbsp;idiom\u016f<\/li>\n\n\n\n<li>zvl\u00e1\u0161tn\u00edch preferenc\u00ed z\u00e1kazn\u00edk\u016f<\/li>\n\n\n\n<li>zvl\u00e1\u0161tn\u00edch kulturn\u00edch prvk\u016f<\/li>\n\n\n\n<li>form\u00e1tu datum\u016f, velikost\u00ed, m\u011bny a&nbsp;dal\u0161\u00edch m\u011brn\u00fdch jednotek<\/li>\n\n\n\n<li>obr\u00e1zk\u016f, barev, form\u00e1tov\u00e1n\u00ed a&nbsp;grafick\u00fdch prvk\u016f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u011bnujte pozornost z\u00e1kaznick\u00e9mu servisu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho lid\u00ed se myln\u011b domn\u00edv\u00e1, \u017ee&nbsp;<a href=\"page\/preklady-lokalizace-webu\"><strong>p\u0159eklad webov\u00fdch str\u00e1nek<\/strong><\/a>&nbsp;se t\u00fdk\u00e1 pouze vstupn\u00edch str\u00e1nek, popisk\u016f produkt\u016f a&nbsp;nab\u00eddek. Pom\u00fd\u0161let byste v\u0161ak m\u011bli i&nbsp;na&nbsp;<strong>spokojenost z\u00e1kazn\u00edka<\/strong>&nbsp;v&nbsp;p\u0159\u00edpad\u011b, kdy se vyskytnou n\u011bjak\u00e9 probl\u00e9my s&nbsp;n\u00e1kupem zbo\u017e\u00ed. Z&nbsp;tohoto d\u016fvodu se vyplat\u00ed v\u011bnovat pozornost tak\u00e9 p\u0159ekladu z\u00e1kaznick\u00e9ho servisu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle pr\u016fzkumu spole\u010dnosti&nbsp;<a href=\"https:\/\/www.hubspot.com\/\"><strong>HubSpot<\/strong><\/a>&nbsp;se 60&nbsp;% z\u00e1kazn\u00edk\u016f po nep\u0159\u00edjemn\u00e9 obchodn\u00ed zku\u0161enosti rozhodne p\u0159estat kupovat produkty t\u00e9\u017ee spole\u010dnosti. Z\u00e1rove\u0148 podle t\u00e9ho\u017e pr\u016fzkumu a\u017e 50&nbsp;% z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed jsou se z\u00e1kaznick\u00fdm servisem spokojeni, pokra\u010duje v&nbsp;n\u00e1kupu u&nbsp;stejn\u00e9 spole\u010dnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro z\u00e1kazn\u00edka je z\u00e1sadn\u00ed, aby po naps\u00e1n\u00ed st\u00ed\u017enosti ve sv\u00e9m rodn\u00e9m jazyce dostal&nbsp;<strong>okam\u017eit\u00e9 \u0159e\u0161en\u00ed ve stejn\u00e9m jazyce<\/strong>. P\u0159i snaze o&nbsp;<strong><a href=\"https:\/\/www.presto.cz\/cz\/preklad-www-stranek\">p\u0159eklad webov\u00fdch str\u00e1nek<\/a><\/strong> toho lze dos\u00e1hnout n\u011bkolika zp\u016fsoby. Pokud nav\u00edc v\u0161echny sv\u00e9 procesy zautomatizujete, bude mo\u017en\u00e9 poskytovat z\u00e1kaznick\u00fd servis po dobu 24 hodin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ a&nbsp;chatbot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro e-commerce podnik\u00e1n\u00ed m\u016f\u017eete vytvo\u0159it str\u00e1nku s&nbsp;\u010dasto kladen\u00fdmi ot\u00e1zkami (FAQ), kter\u00e1 z\u00e1kazn\u00edk\u016fm poskytne odpov\u011bdi na ot\u00e1zky, kter\u00e9 je zaj\u00edmaj\u00ed. P\u0159\u00edpadn\u011b si tak\u00e9 m\u016f\u017eete vytvo\u0159it v\u00edcejazy\u010dn\u00e9ho chatbota. Chatbot V\u00e1m m\u016f\u017ee pomoci nap\u0159\u00edklad s&nbsp;n\u00e1sleduj\u00edc\u00edmi \u00fakoly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>poradit n\u00e1v\u0161t\u011bvn\u00edk\u016fm s&nbsp;jednoduch\u00fdmi probl\u00e9my<\/li>\n\n\n\n<li>navigovat n\u00e1v\u0161t\u011bvn\u00edky k&nbsp;vyu\u017eit\u00ed zdrojov\u00fdch materi\u00e1l\u016f, jako jsou \u010dl\u00e1nky na blogu<\/li>\n\n\n\n<li>zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f na webov\u00e9 str\u00e1nce<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody p\u0159ekladu webu pro e-commerce: shrnut\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i online n\u00e1kupu je nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem&nbsp;<strong>d\u016fv\u011bra<\/strong>. Lze tedy s&nbsp;jistotou \u0159\u00edci, \u017ee pokud budete s&nbsp;potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky komunikovat v&nbsp;jejich jazyce a&nbsp;zp\u016fsobem, kter\u00fd je oslov\u00ed, z\u00edsk\u00e1te t\u00edm pro V\u00e1\u0161 byznys mnoho v\u00fdhod, a&nbsp;to zejm\u00e9na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zlep\u0161\u00edte image sv\u00e9 zna\u010dky<\/strong>: pokud p\u0159izp\u016fsob\u00edte obsah sv\u00e9ho podnik\u00e1n\u00ed r\u016fzn\u00fdm c\u00edlov\u00fdm trh\u016fm, spot\u0159ebitel\u00e9 V\u00e1s budou vn\u00edmat jako d\u016fv\u011bryhodnou spole\u010dnost, co\u017e bude m\u00edt pozitivn\u00ed vliv na Va\u0161i zna\u010dku.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161\u00edte sv\u00e9 konverze<\/strong>: \u010d\u00edm v\u00edce V\u00e1m Va\u0161i z\u00e1kazn\u00edci d\u016fv\u011b\u0159uj\u00ed, t\u00edm sn\u00e1ze se V\u00e1m otev\u0159e trh, co\u017e znamen\u00e1 zv\u00fd\u0161en\u00ed prodeje.<\/li>\n\n\n\n<li><strong>Zlep\u0161\u00edte svou pozici ve vyhled\u00e1va\u010d\u00edch<\/strong>: vyhled\u00e1va\u010de kladn\u011b hodnot\u00ed spole\u010dnosti, kter\u00e9 p\u0159ekl\u00e1daj\u00ed sv\u00e9 webov\u00e9 str\u00e1nky do jin\u00fdch jazyk\u016f, tak\u017ee uvid\u00edte, \u017ee Va\u0161e \u00fasil\u00ed bude odm\u011bn\u011bno v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost\u00ed.<\/li>\n\n\n\n<li><strong>Odli\u0161\u00edte se od konkurence<\/strong>: m\u00edt profesion\u00e1ln\u011b p\u0159elo\u017een\u00fd web V\u00e1m poskytne nespornou konkuren\u010dn\u00ed v\u00fdhodu nad ostatn\u00edmi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Na z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak jste sami vid\u011bli, existuje mnoho faktor\u016f, o&nbsp;kter\u00fdch se vyplat\u00ed p\u0159i p\u0159ekladu e-shopu p\u0159em\u00fd\u0161let. Pokud je Va\u0161\u00edm c\u00edlem mezin\u00e1rodn\u00ed \u00fasp\u011bch, spr\u00e1vn\u00fd p\u0159eklad a&nbsp;<strong>lokalizace<\/strong> webu pro e-commerce by m\u011bl b\u00fdt Va\u0161\u00edm startovn\u00edm bodem. M\u011bli byste tud\u00ed\u017e prioritn\u011b zajistit, aby byl V\u00e1\u0161 web elektronick\u00e9ho obchodu p\u0159elo\u017een spr\u00e1vn\u011b, a&nbsp;to ve spolupr\u00e1ci s&nbsp;profesion\u00e1ly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky profesion\u00e1ln\u00edm p\u0159ekladatelsk\u00fdm slu\u017eb\u00e1m m\u016f\u017eete p\u0159elo\u017eit sv\u016fj obsah do jak\u00e9hokoli jazyka tak, abyste efektivn\u011bji komunikovali se sv\u00fdmi z\u00e1kazn\u00edky po cel\u00e9m sv\u011bt\u011b. Pos\u00edl\u00edte t\u00edm nejen prodej, ale i&nbsp;reputaci Va\u0161\u00ed zna\u010dky mezi konkurenty na zahrani\u010dn\u00edch trz\u00edch. Hled\u00e1te-li spolehliv\u00e9ho partnera pro p\u0159eklad Va\u0161eho e-shopu, nev\u00e1hejte n\u00e1s kontaktovat. R\u00e1di V\u00e1m s&nbsp;t\u00edm pom\u016f\u017eeme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provozujete e-shop a&nbsp;chyst\u00e1te se expandovat do zahrani\u010d\u00ed? V&nbsp;takov\u00e9m p\u0159\u00edpad\u011b se neobejdete bez kvalitn\u00edho p\u0159ekladu a&nbsp;lokalizace Va\u0161ich webov\u00fdch str\u00e1nek, kter\u00e9 oslov\u00ed nov\u00e9 z\u00e1kazn\u00edky v&nbsp;c\u00edlov\u00fdch zem\u00edch a&nbsp;z\u00e1rove\u0148 budou dohledateln\u00e9 v&nbsp;internetov\u00fdch vyhled\u00e1va\u010d\u00edch. Co v\u0161e p\u0159eklad webu pro e-commerce obn\u00e1\u0161\u00ed? Poj\u010fme se na to detailn\u011bji pod\u00edvat v&nbsp;tomto \u010dl\u00e1nku. Zdroj:&nbsp;alphatrad.com Co obn\u00e1\u0161\u00ed p\u0159eklad webu pro e-commerce? Pokud se V\u00e1m poda\u0159ilo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slovnik-pojmu"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/2518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/comments?post=2518"}],"version-history":[{"count":3,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/2518\/revisions"}],"predecessor-version":[{"id":8610,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/2518\/revisions\/8610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media\/2894"}],"wp:attachment":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media?parent=2518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/categories?post=2518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/tags?post=2518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}