{"id":2509,"date":"2025-03-14T17:44:44","date_gmt":"2025-03-14T16:44:44","guid":{"rendered":"https:\/\/presto.digiamo.cz\/presto\/?p=2509"},"modified":"2025-07-06T20:49:27","modified_gmt":"2025-07-06T18:49:27","slug":"dtp","status":"publish","type":"post","link":"https:\/\/www.presto.cz\/cz\/dtp","title":{"rendered":"DTP \u2013 Desktop publishing"},"content":{"rendered":"\n<p>Zkratka DTP (Desktop publishing) ozna\u010duje software, kter\u00fd slou\u017e\u00ed k&nbsp;tvorb\u011b a&nbsp;\u00faprav\u011b digit\u00e1ln\u00edch dokument\u016f p\u0159edt\u00edm, ne\u017e p\u016fjdou do tisku. To m\u016f\u017ee zahrnovat rozvr\u017een\u00ed a&nbsp;form\u00e1tov\u00e1n\u00ed textu na str\u00e1nce, p\u0159id\u00e1v\u00e1n\u00ed nebo \u00fapravu grafiky a&nbsp;mnoho dal\u0161\u00edch prvk\u016f. DTP tedy slou\u017e\u00ed k&nbsp;tomu, aby byla fin\u00e1ln\u00ed podoba dokumentu vizu\u00e1ln\u011b atraktivn\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co znamen\u00e1 zkratka DTP a&nbsp;k&nbsp;\u010demu slou\u017e\u00ed?<\/h2>\n\n\n\n<p>DTP je zkratka pro desktop publishing, co\u017e je software pou\u017e\u00edvan\u00fd pro grafickou \u00fapravu dokument\u016f ur\u010den\u00fdch k&nbsp;tisku nebo ve\u0159ejn\u00e9 publikaci v&nbsp;digit\u00e1ln\u00ed podob\u011b. Tento proces zahrnuje spr\u00e1vn\u00e9 form\u00e1tov\u00e1n\u00ed a&nbsp;rozvr\u017een\u00ed textu i&nbsp;ve\u0161ker\u00fdch grafick\u00fdch prvk\u016f dokumentu.<\/p>\n\n\n\n<p>DTP umo\u017e\u0148uje v\u011bt\u0161\u00edm i&nbsp;men\u0161\u00edm podnik\u016fm publikovat&nbsp;<strong>kvalitn\u00ed a&nbsp;profesion\u00e1ln\u011b vypadaj\u00edc\u00ed dokumenty i&nbsp;knihy<\/strong>, o&nbsp;kter\u00e9 by tradi\u010dn\u00ed vydavatel\u00e9 nemuseli jevit z\u00e1jem. N\u00e1klady na DTP jsou oproti konven\u010dn\u00edm publika\u010dn\u00edm za\u0159\u00edzen\u00edm v\u00fdrazn\u011b ni\u017e\u0161\u00ed a&nbsp;umo\u017e\u0148uj\u00ed snadn\u00e9 pou\u017eit\u00ed.<\/p>\n\n\n\n<p>Grafik vytvo\u0159\u00ed&nbsp;<strong>layout<\/strong>, do kter\u00e9ho vlo\u017e\u00ed ve\u0161ker\u00e9 texty, grafiku a&nbsp;obr\u00e1zky. DTP Software vyu\u017e\u00edv\u00e1&nbsp;<strong>grafick\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed<\/strong>&nbsp;(GUI), aby bylo nastaven\u00ed pro ve\u0161ker\u00e9 \u00fapravy co nejjednodu\u0161\u0161\u00ed a&nbsp;nejp\u0159esn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Role desktop publishingu (DTP) v&nbsp;p\u0159ekladu<\/h2>\n\n\n\n<p>Fin\u00e1ln\u00ed f\u00e1ze \u00fapravy v\u00a0DTP je d\u016fle\u017eit\u00e1 zejm\u00e9na v&nbsp;procesu\u00a0<strong><a href=\"https:\/\/www.presto.cz\/cz\/preklady-a-prekladatelske-sluzby\">p\u0159ekladu<\/a><\/strong>. Va\u0161e \u010derstv\u011b p\u0159elo\u017een\u00e1 bro\u017eura, katalog, newsletter, webov\u00e1 str\u00e1nka nebo jak\u00fdkoli jin\u00fd dokument m\u016f\u017ee najednou obsahovat\u00a0<strong>p\u0159et\u00e9kaj\u00edc\u00ed texty<\/strong>,\u00a0obr\u00e1zky nevhodn\u00e9 velikosti\u00a0nebo\u00a0\u0161patn\u00fd font p\u00edsma. To v\u0161e je pot\u0159eba upravit.<\/p>\n\n\n\n<p><strong>Desktop publishing<\/strong>\u00a0hraje z\u00e1sadn\u00ed roli v\u00a0ka\u017ed\u00e9m p\u0159ekladatelsk\u00e9m projektu, co\u017e je tak\u00e9 d\u016fvod, pro\u010d ho vyu\u017e\u00edvaj\u00ed v\u0161echny\u00a0celosv\u011btov\u011b zn\u00e1m\u00e9 zna\u010dky. Tyto zna\u010dky v\u011bd\u00ed, \u017ee pokud cht\u011bj\u00ed\u00a0zachovat standardy, pro kter\u00e9 jsou zn\u00e1m\u00e9, mus\u00ed b\u00fdt DTP\u00a0<strong>sou\u010d\u00e1st\u00ed procesu komunika\u010dn\u00ed strategie<\/strong>.<\/p>\n\n\n\n<p>Role grafika v&nbsp;DTP<\/p>\n\n\n\n<p>DTP grafik obvykle pracuje ve&nbsp;<strong>vydavatelstv\u00edch, reklamn\u00edch a&nbsp;p\u0159ekladatelsk\u00fdch agentur\u00e1ch<\/strong>. Hlavn\u00ed n\u00e1pln\u00ed pr\u00e1ce grafika v&nbsp;r\u00e1mci DTP je \u00faprava form\u00e1tov\u00e1n\u00ed textu, obr\u00e1zk\u016f, ve\u0161ker\u00e9 grafiky a&nbsp;n\u011bkdy tak\u00e9 jejich p\u0159izp\u016fsoben\u00ed&nbsp;norm\u00e1m a&nbsp;o\u010dek\u00e1v\u00e1n\u00ed publika. Barevn\u00e1 sch\u00e9mata, font p\u00edsma nebo typ obr\u00e1zk\u016f m\u016f\u017ee b\u00fdt nutn\u00e9 upravit tak, aby vyhovovaly c\u00edlov\u00e9mu publiku. Do n\u00e1pln\u011b jeho pr\u00e1ce spad\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sb\u00edr\u00e1 existuj\u00edc\u00ed materi\u00e1ly a&nbsp;vytv\u00e1\u0159\u00ed kone\u010dn\u00e9 rozlo\u017een\u00ed<\/li>\n\n\n\n<li>V layoutu upravuje grafiku a&nbsp;form\u00e1tov\u00e1n\u00ed textu<\/li>\n\n\n\n<li>Edituje ve\u0161kerou grafiku, v\u010detn\u011b fotografi\u00ed a&nbsp;ilustrac\u00ed<\/li>\n\n\n\n<li>P\u0159ev\u00e1d\u00ed kresby a&nbsp;dal\u0161\u00ed materi\u00e1ly na digit\u00e1ln\u00ed obrazy<\/li>\n\n\n\n<li>Konvertuje dokumenty do form\u00e1t\u016f vhodn\u00fdch pro tisk nebo online publikaci<\/li>\n\n\n\n<li>Upravuje velikost a&nbsp;styl text\u016f, \u0161\u00ed\u0159ku sloupc\u016f a&nbsp;mezery<\/li>\n\n\n\n<li>Prov\u00e1d\u00ed fin\u00e1ln\u00ed kontrolu rozlo\u017een\u00ed a&nbsp;\u00faprav<\/li>\n\n\n\n<li>Odes\u00edl\u00e1 fin\u00e1ln\u00ed soubory do tisku<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">DTP a&nbsp;grafick\u00fd design<\/h2>\n\n\n\n<p>Desktop publishing (DTP) a&nbsp;grafick\u00fd design jsou dv\u011b odli\u0161n\u00e9 discipl\u00edny, kter\u00e9 se p\u0159esto \u010dasto prol\u00ednaj\u00ed. Grafick\u00fd design zahrnuje DTP, ale jde o&nbsp;\u0161ir\u0161\u00ed obor, kter\u00fd se zab\u00fdv\u00e1 nejen \u00fapravou textu, ale tak\u00e9 tvorbou vizu\u00e1ln\u011b atraktivn\u00edch prvk\u016f, jako jsou reklamn\u00ed designy, loga a&nbsp;dal\u0161\u00ed.<\/p>\n\n\n\n<p>DTP je hlavn\u011b o&nbsp;\u00faprav\u011b textu a&nbsp;grafick\u00fdch prvk\u016f, kter\u00e9 mohou b\u00fdt vytvo\u0159eny bu\u010f grafick\u00fdm design\u00e9rem nebo specialistou na DTP. Oproti tomu grafick\u00fd design se zam\u011b\u0159uje na vytv\u00e1\u0159en\u00ed design\u016f, kter\u00e9 maj\u00ed sd\u011blit ur\u010dit\u00e9 informace.<\/p>\n\n\n\n<p>Zat\u00edmco grafick\u00fd design klade d\u016fraz p\u0159edev\u0161\u00edm na kreativitu a&nbsp;inovativn\u00ed my\u0161lenky, DTP je sp\u00ed\u0161e mechanick\u00fd proces zam\u011b\u0159en\u00fd na v\u00fdrobu fin\u00e1ln\u00edho produktu. Grafick\u00fd design\u00e9r m\u00e1 tedy \u010dasto na starost i&nbsp;DTP, zat\u00edmco DTP specialista se nemus\u00ed nutn\u011b v\u011bnovat grafick\u00e9mu designu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co v\u0161e je sou\u010d\u00e1st\u00ed syst\u00e9mu DTP?<\/h2>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed DTP je po\u010d\u00edta\u010d, video monitor, tisk\u00e1rna s&nbsp;vysok\u00fdm rozli\u0161en\u00edm a&nbsp;r\u016fzn\u00e1 vstupn\u00ed za\u0159\u00edzen\u00ed, jako je digit\u00e1ln\u00ed skener a&nbsp;dal\u0161\u00ed drobn\u00e9 komponenty. N\u011bkter\u00e9 nav\u00edc integruj\u00ed pokro\u010dilej\u0161\u00ed pam\u011b\u0165ov\u00e9 \u00falo\u017en\u00e9 jednotky a&nbsp;komunika\u010dn\u00ed za\u0159\u00edzen\u00ed. K&nbsp;provozu DTP jsou tak\u00e9 nutn\u00e9 n\u011bkter\u00e9 ze&nbsp;softwarov\u00fdch aplikac\u00ed.<\/p>\n\n\n\n<p>Textov\u00e9 a&nbsp;grafick\u00e9 prvky jsou obvykle vytv\u00e1\u0159eny n\u011bkolika samostatn\u00fdmi softwarov\u00fdmi programy a&nbsp;pot\u00e9 se zkop\u00edruj\u00ed do programu pro tvorbu str\u00e1nek, jako je&nbsp;<a href=\"https:\/\/www.adobe.com\/cz\/products\/indesign.html\"><strong>Adobe InDesign<\/strong><\/a>, kter\u00fd umo\u017e\u0148uje uspo\u0159\u00e1d\u00e1n\u00ed kone\u010dn\u00e9ho kompozitu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co m\u00e1 spole\u010dn\u00e9ho desktop publishing,&nbsp;Adobe a&nbsp;Apple?<\/h2>\n\n\n\n<p>Na vytvo\u0159en\u00ed odv\u011btv\u00ed DTP se pod\u00edlela spole\u010dnost Adobe zaveden\u00edm&nbsp;<strong>tiskov\u00e9ho jazyka PostScript<\/strong>, kter\u00fd dok\u00e1\u017ee popsat jednotliv\u00e9 segmenty dokumentu, jako je p\u00edsmo, grafika a&nbsp;matematick\u00e9 term\u00edny bez odkazu na konkr\u00e9tn\u00ed po\u010d\u00edta\u010d nebo tisk\u00e1rnu. Jak\u00e9koli za\u0159\u00edzen\u00ed tak mohlo generovat str\u00e1nky v&nbsp;libovoln\u00e9m rozli\u0161en\u00ed.<\/p>\n\n\n\n<p>Programovac\u00ed jazyk PostScript vyvinuli po\u010d\u00edta\u010dov\u00ed v\u011bdci John Warnock a&nbsp;Charles Geschke, kte\u0159\u00ed v&nbsp;t\u00e9 dob\u011b pracovali ve firm\u011b&nbsp;Xerox. Xerox v\u0161ak odm\u00edtl tuto technologii uv\u00e9st na trh, a&nbsp;tak se Warnock a&nbsp;Geschke rozhodli zalo\u017eit svoji vlastn\u00ed spole\u010dnost, kterou pojmenovali po potoce v&nbsp;bl\u00edzkosti jejich domova, tedy&nbsp;<strong>Adobe<\/strong>.<\/p>\n\n\n\n<p>O rok pozd\u011bji, v&nbsp;roce 1983, spole\u010dnost&nbsp;Apple&nbsp;z\u00edskala 15&nbsp;% Adobe, \u010d\u00edm\u017e se stala&nbsp;<strong>prvn\u00edm dr\u017eitelem licence<\/strong>&nbsp;na u\u017e\u00edv\u00e1n\u00ed jazyka PostScript. V&nbsp;roce 1985 pak Apple uvedl na trh prvn\u00ed postscriptovou laserovou tisk\u00e1rnu LaserWriter, je\u017e byla kompatibiln\u00ed s&nbsp;po\u010d\u00edta\u010di Macintosh. Ve srovn\u00e1n\u00ed s&nbsp;d\u0159\u00edve dostupn\u00fdmi mo\u017enostmi tisku p\u0159edstavovala tisk\u00e1rna&nbsp;dramatick\u00fd pokrok v&nbsp;typografick\u00e9 kvalit\u011b&nbsp;i&nbsp;flexibilit\u011b designu.<\/p>\n\n\n\n<p>Spole\u010dn\u011b s&nbsp;aplikac\u00ed PageMaker tyto technologie n\u00e1sledn\u011b umo\u017enili ka\u017ed\u00e9mu u\u017eivateli po\u010d\u00edta\u010de vytvo\u0159it profesion\u00e1ln\u00ed ti\u0161t\u011bn\u00e9 prospekty bez litografick\u00e9ho vybaven\u00ed a&nbsp;\u0161kolen\u00ed. Tento fenom\u00e9n se stal zn\u00e1m\u00fd pr\u00e1v\u011b pod n\u00e1zvem&nbsp;Desktop publishing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zkratka DTP (Desktop publishing) ozna\u010duje software, kter\u00fd slou\u017e\u00ed k&nbsp;tvorb\u011b a&nbsp;\u00faprav\u011b digit\u00e1ln\u00edch dokument\u016f p\u0159edt\u00edm, ne\u017e p\u016fjdou do tisku. To m\u016f\u017ee zahrnovat rozvr\u017een\u00ed a&nbsp;form\u00e1tov\u00e1n\u00ed textu na str\u00e1nce, p\u0159id\u00e1v\u00e1n\u00ed nebo \u00fapravu grafiky a&nbsp;mnoho dal\u0161\u00edch prvk\u016f. DTP tedy slou\u017e\u00ed k&nbsp;tomu, aby byla fin\u00e1ln\u00ed podoba dokumentu vizu\u00e1ln\u011b atraktivn\u00ed. Co znamen\u00e1 zkratka DTP a&nbsp;k&nbsp;\u010demu slou\u017e\u00ed? DTP je zkratka pro desktop publishing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slovnik-pojmu"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/2509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/comments?post=2509"}],"version-history":[{"count":3,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/2509\/revisions"}],"predecessor-version":[{"id":8607,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/posts\/2509\/revisions\/8607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media\/3033"}],"wp:attachment":[{"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/media?parent=2509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/categories?post=2509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presto.cz\/cz\/wp-json\/wp\/v2\/tags?post=2509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}